Some Advice For Independent Musicians
I’ve been working with independent musicians in the United Kingdom for a good while now. I myself used to be a musicians, I released several CDs and vinyl for both myself and other talent musicians over the course of a few years. I’ve also been on 17 different radio stations live, and my songs have been played on a lot more then that beside. Despite all that (And the fact that I’ve toured the UK on more then one occasion) I still look back and see I made a lot of mistakes. In this article I will look at my main mistake, and hopefully you can learn from it in your music career. After all, I’m all about the independent music advice.
Promoting My Music Differently.
Looking back, I wasted a lot of time on meaningless promotion. Lots of musicians do it, they go out looks for fans one by one, spending a lot of their time stuck in front of the computer screen. Adding Facebook and Myspace friends all day won’t do much for your music career, many of these people don’t do more then say “you’re doing good, keep it up” and then forget about you. While you should promote your music on Facebook, it’s often better to let people come to you then spending all your time going to them.
What I should have done instead, is focus on targeting people that can get me mass exposure for free. Networking with radio and venue DJs is one of the best thing you can do as a independent musician, as these are the people that can get your music heard all over.
Sometimes simply sending the DJs your music with a bit about yourself can be enough to get some radio play, but for the bigger DJs you should make the effort to talk tot hem if possible and keep a good relationship with them. It’s a good idea to create a mailing list with all the DJs that are playing your music, and mail them all whenever you’ve got a big new release out. If they will like it, they’ll instantly promote it.
That’s the main thing I’d do differently if I had to start music again, I hope you learnt something from that. Good luck in your career.
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